I thought it was about time we covered some tips for writing attention getting headlines to increase the attraction of your posts and articles.
Now I have to admit that I sort of ‘missed the boat’ on this subject when I was learning my trade online. I used to slam out as many blog posts as possible in an attempt to bolster my site content and attract more attention from the search engines.
Simply put – It’s easy to let headlines take the back seat in your writing process!!!
But headlines are an extremely important ingredient of online articles and they should not be written in haste. So without further ado let’s take a look at a handful of useful tips for writing attention getting headlines for your content…
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It’s so, so easy for headlines to end up as a relatively quick and meaningless afterthought. But if you think about it – headlines are often MORE important than the content itself!
Having great content is a jumbo bonus but what’s the point if nobody is ever going to click through and read it? Scanning over any page of search results will give you a snippet of meta-description and the headline to the content – the more interesting this content the more chance you have of people clicking through on your work.
It’s all about the headline – that magical string of words that allures and excites…
1) The Use of Lists
For some reason people are addicted to the idea of lists – especially on the internet. There’s something ‘easy’ and ‘digestible’ about a list as opposed to a block of paragraphs.
Starting your headline with a number is a sure-fire way to grab searchers attention and make yourself stand out.
Lists give the readers the notion that they will be able to easily scan over the work you have provided and find a few handy tips in no time at all. It paints them a picture of what they can expect from our content.
If you are not favoring the use of digits or numbers in your title why not try one of the following favorites below:
- Ways to….
- Reasons for…
- Reasons to…
- New methods…
These 6 examples above are my ‘go to’ solutions when I am struggling to come up with a half decent headline ( we all have those days! ).
In some cases I find it easier to write the content first then leverage the headline from what I have written – it’s not exactly SEO friendly but it does seem to give you an interesting result!
2) Mysterious Writer
Well in most cases they’re not ( sorry! ). You want a degree of definition in your title – you don’t want to leave readers hanging and trying to figure out what the post is about.
Your content headline needs to clearly articulate what you’ll be covering in the article – don’t be vague and don’t be to much of a smart ass!
3) Go to The Dark Side of The Force…
People in their nature are cynical and sometimes this can really work in your favor. I’ve lost count of the amount of posts I have released that have dark and negative headlines/titles.
Modern day adults like to find out how and why they are being shafted or manipulated…
- 4 Things Your Bank is NOT Telling You
- Is Your Low Calorie Choice Really That Low?
- Cigarettes Are Bad For Your Health, But Are E-Cigs Any Better?
See what we’ve done above – we’ve gone over to the dark side of the force and we are teasing people with the negativity around them. People love this! Seriously – give it a try!
4) Absolute Beginners
This is one of the more simple ideas to implement into your headline but when used correctly it rocks! People often search online to educate themselves or learn more about a particular concept.
People are not really that confident with a subject they are looking to get into – they would prefer to sit at the back of the class and just listen at first. Simply put – treat a newbie like a newbie…
- A Beginners Guide to Juggling
- Dog Training For Beginners
- Internet Marketing Newbies
These three titles above reinforce the fact that newcomers to the subject are going to be in their comfort zone when reading ( or learning from ) this content. These types of headlines reassure readers that your content will be in layman terms that is marketed towards beginners.
Trial And Error
I had to make mistakes with this subject before I managed to get it right – this is a FAST way to learn ( as mistakes often cost time and money! ). Try out a few of the suggestions we have covered here today and see what works out best for your specific niche.
If you have any additional tips for writing attention getting headlines please feel free to leave them in the comment section below.