I thought I’d write a short post today on a question that keeps on popping up in my contact form mail box – what are raw clicks?
When promoting ANY sort of product through your blog or website it is important to keep track of where your converting customers are coming from. Conversions mean you are on the right track and you’ll want to think about replicating the work that leads to them…
So, What Are Raw Clicks?
I initially got confused over the concept of raw clicks versus unique clicks when I decided to advertise the online internet marketing tutorials I learned from.
By the time I had finished the courses I was still a little ‘green’ around the edges as I was yet to put my teachings into practice!
All of a sudden I was confronted with a referral stats page that boasted raw clicks, unique clicks, re-subscription sales, recurring sales, revenue…the list went on and on!!!
If I’m honest with you, it was all a little overwhelming – I had just finished my training and I thought I was ready to take on the internet world. I suddenly found out that you are ALWAYS learning in the internet marketing world!
Raw Clicks – These are the total of ALL clicks to your product, webpage or whatever you plan on promoting or driving traffic to. Raw clicks can be deemed as a little inaccurate as they take into account any sort of click that has taken place – even your own!
Unique Clicks – These are the ‘big boys’ of your affiliate stats, the more the merrier! Unique clicks indicate just one ‘unique click’ from a computer device – they are a much more accurate representation of the visitors you’ve had to your page, product, offer, whatever! Unique clicks are never distorted by sources just clicking from one place ( i.e. a click bot or referral spam ).
At the end of the day ‘raw’ clicks are basically a number which has not been analyzed – it means the ‘total clicks’ with no messing about with where they have come from.
The Learning Curve
As I touched on above – you are ALWAYS learning in the online earning world. Every day I wake up, turn the PC on, and learn something new!
Stats play a big part in most ( if not all ) of the work you will be carrying out online – make sure you understand what parameter is what….