There is plenty of traditional content floating about out there but how much of it is actually ENGAGING content? It may not seem it but there is a big difference between the two!
In this article we will be taking a look at website content writing for social media. Many newbies tend to lose their audience due to the fact they overlook simple social engagement within their writing.
This is a topic that is a lot easier to get your head around than you may think. If you stop a minute and think – when was the last time you engaged in some sort of conversation?
Were you standing at a bar with a friend?
Were you have a conversation over breakfast?
Were you in the process of ordering a delivery pizza?
Stop for a second and look at WHY this conversation and engagement actually worked. You started up the conversation, you felt your way around the conversation using questions, you relaxed into the conversation, you may well of used a little humor to get to your destination.
This is the type of thing that people like to read online!
I recently used a professional writer to create a short and sweet post for this site. Whilst she handed over excellent work it was not the type of ‘conversational speak’ that would draw engagement online.
I still used the article due to it being a slightly refreshing change to the style I write in. I also wanted to use it as an example for this article – you can find it here.
But your online audience is going to want to read content that is interactive and feels as though it is engaging with them personally.
Let’s take a closer look at how you can achieve this…
Why do People Share Online?
First things first, why do people share online? Why do people take the time to hit that social button and clutter newsfeeds with media or content?
- Shared content allows people to define themselves in social media circles
- People share content that they believe is valuable and entertaining to others
- Content can help grow and nourish online relationships
- Sharing allows people to get the word out on subjects they care about
People like to locate emotive content – controversy, content that moves you, content that inspires, content that centers on humor.
Emotion in Relevant Social Media Content
Relevant social media content should always be built upon emotional intelligence. You want your followers, fans or customers to recognize that you are genuine and you care about their views.
If you constantly focus on the services you provide you are going to appear nothing more than a face in the social crowd. Instead you need to strike up conversations and pay close attention to how your followers respond to this.
This will allow you to recognize the subjects your crowd care about – this will eventually help you to build strong a lasting relationships and a comfortable social community.
Your main aim here is to prove to your fans/followers that you have some sort of personality. You want them to be aware that there is a real human behind your website/business/brand.
Content that is dry and lifeless gives off a robotic impression instead of a friendly impression. Remember – most people use these platforms to build social connections with friends.
React to Current Affairs
A lot of effective website content writing for social media is based on trends, news and latest developments pertinent to it’s brand or niche.
Always try your best to keep up with latest developments and try and weave them into your social goal. I witness a lot of quick-thinking businesses jump on the wave of current affairs and turn them into viral advertising campaigns.
These campaigns will only last as long as the news/subject is current but they are totally FREE ventures.
You’ve got a mobile device so use it – stay on top of breaking news!
Defining Target Audience
When it comes to defining target audience most marketers seem to miss a trick. Most newcomers are taught to hang onto the coattails of the ‘buying’ crowd but is this the really the correct social path to take?
I don’t necessarily think it is!
Let me explain myself in a little more detail here. During most internet marketing training you are conditioned to go after the buying persona whenever possible.
There’s nothing wrong with doing this…as long as you are doing it in the right place!
I tend to think that a ‘reading’ audience is a lot more powerful than a ‘buying’ audience when it comes to social media.
People who are not that interested in buying a product can sometimes become very powerful allies to your cause. These ‘reading’ individuals are a lot more likely to scan through your content and share it if they feel it is interesting enough.
These types of social members can really help you extend your reach and become a solid influencer in your niche.
So take your time when it comes to defining target audience – are you targeting the correct people on social media?
Niche Business Plan
How many times have you followed a reasonably successful marketer only to be disappointed with the posts he/she makes? It happens to me on a weekly basis!
It’s very important to have some sort of niche business plan in place before you start littering people’s timelines with any sort of update.
For example, last week a female marketing guru decided to spend her time littering my ( and thousands of other follower’s ) timeline with examples of her recent holiday.
I have to be honest here – I didn’t really give a crap about her family holiday or how much they had enjoyed themselves.
A couple of day was alright – it didn’t get under my skin than much. But when we got to the end of the week I pretty much sick to the back teeth of seeing Spanish shorelines!
I’m not following her any longer!
Always try and stick to a niche business plan and don’t drift from it. No matter what content you create, keep it tailored to your niche to set you apart.
You want to appear like an authority in your niche ALL the time – not just a few weeks out of the year. Family time is fine and we all like a nice holiday right? But 99% of people out there couldn’t really give a toss about your recent holiday or what cute pose your son made for a photo.
Stick to your niche ladies and gentlemen!!!
Keyword Research And Analysis For SEO
We all know how powerful keyword research and analysis for SEO can be if used correctly. Marketers are taught to create low competition keyword lists before they start writing content. This allows them a fighting chance at ranking content within Google’s search results.
What most newbies fail to realize is that keywords can play a BIG part in getting you discovered in social networks. They allow you to optimize your content to build a large following.
There are numerous free keyword tool options out there so there is no excuse really. I use a professional keyword tool named Jaaxy because it gives me the edge over my competitors. If you want to find out more about Jaaxy you can read our review on it here.
Keyword research gives you the power to create content that reflects what your audience is talking about. Try it out for a week and see the difference yourself!
Free Commercial Use Images
I’m sticking to free commercial use images for the sake of this article but let’s be honest here guys – we’ve all used images that do not belong to us online before!
How often do you share images related to your niche on social media? Are you aware of how well they can stand out on a cluttered timeline?
Making and curating eye-catching visual content can engage your audience on a personal level. I often use simple screenshots of pages from this website to get people’s attention – it works like a dream!
Just recently I’ve branched out into using a few infographics to grab people’s attention. I like the way they captivate a social audience but I’m not so keen on the amount of time I take to create them.
Anyway, it doesn’t matter what niche you are in – there are always images that go along with it. Use them and use them wisely – you’ll be surprised at the attention they can draw in.
Make Sure Your Content is Easy to Share
At the end of the day you don’t want to be doing all the work yourself do you? Being active on social platforms is great but wouldn’t it be cool if you could get others to do the work for you?
Make sure every page of your website is ‘share friendly’ for your visiting audience. The more simply laid out your page is the more chance you have of somebody sharing it.
First and foremost, make sure your social media buttons are in the correct place on your page. I have always seen the best success through targeting the top left hand side of the page.
Most websites are set out with the sidebars on the right of the template. Targeting the top left side of an article makes sense – the social buttons then sort of spread along the title area of the content ( look where they are on this article ).
I also see a lot of marketers opting to use their social buttons at the end of each piece of content. While this is less intrusive I doubt very much that it’s as effective as leaving them at the top of each piece.
If you are interested in learning more about social media marketing we recommend the FREE tutorials at the Wealthy Affiliate. Read our full review on their services by clicking the link below: