Over the last twelve months or so I’ve spent a lot of time looking into the effects of social signal optimization and it’s worth.
I’ve heard so much regarding the dangers of false backlinking and the power of organic linking I was starting to get more than a little confused.
When I first took on my internet marketing training course I was taught to get backlinks wherever possible – all that has changed now.
So in this article we will be taking a look at why it is so important to drip feed social signals and what they can do for your blog/website…
The Social Signals Service
But this does not mean you shouldn’t leverage them – both Google and Bing use data from social sites in order to determine how high to rank your website ( not all agree with this theory but we will cover it later on in the article! ).
- The Tweets and the the Re-Tweets of a particular URL
- The authority of the person Tweeting the URL
- The amount of Facebook Likes and Shares a URL receives
- The amount of +1’s ( Google + ) a URL gathers
The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.
But if you carry out a basic Google search on this subject you will find that a group of marketers who disagree with this theory. Here are some of the reasons they highlight as proof that social signal optimization is lame duck:
- That Matt guy from Google constantly underlines the fact that Google does not take social signals into account ( should we believe him? Would Google want us to know how powerful social media signals really are? )
- All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.
Not really the strongest argument the internet world has ever seen is it?
From a personal point of view I do not agree with this. Since I have started honing in on social signals I have seen a dramatic improvement throughout all my sites.
This may be coincidence – but I doubt it!
After all – there’s no smoke without fire, right?
What Google Says About Social Signals
OK, OK, just to be Devil’s Advocate, I’ll include a video from that Matt guy that works for Google ( Matt Cutts ). As I’ve already pointed out I don’t really believe he is giving us the whole story on social signals.
But, watching this video will certainly give you the chance to make your own mind up:
Social Signals in SEO
As you can see, Google has been a bit cagey about social signal optimization. Then again, just because Matt Cutts says X doesn’t necessarily make X true or false.
Building relationships online is now a lot easier due to the rise and the power of social media sites. The more relationships you build the more authority you build.
With this in mind – do you really have anything to lose?
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