Social media is always on the move, always noisy and always changing. It can be quite a fun platform for marketers but it can also prove to be quite frightening!
Unfortunately, new social media trends tend to pop up without many of us even noticing. By the time we have managed to notice them we have already wasted days ( and even weeks ) on practicing old techniques.
One of the posts I recently published to this site brought in a lot more comments than I’m usually used to. It was based on the subject of social media marketing once again.
I was shocked at the amount of readers ( not all newbies! ) that were unaware of the 4 most important new social media trends.
So this post will be covering something you should already know! These 4 little beauties should be at the front of your mind whenever you are targeting a social media platform for promotion…
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#1 Multimedia Rules!
Videos and images rule the internet roost these days and they are only going to become more powerful over time. The webpages that provide a sea of text are constantly overlooked for the pages that display a little media.
Video content for marketing increased 73% this year and the use of infographics has grown by 51%.
Social media streams are becoming more and more visual so expect your visitors to lean more towards your media for their timelines.
Keep in mind that articles with media tend to attract three times as many organic backlinks as normal text based posts ( that’s a lot of inbound links folks! ).
#2 What’s That Vibrating in Your Pocket?
Yeah don’t jump the gun on the subheading – I’m on about mobile devices here!
The world of mobile devices is so popular AND powerful now you would be a foolish marketer to ignore it. I can still remember the very first cell phone I had with mobile internet included – took about 10 minutes for the page to load and cost me about $1 each time!
How things have changed eh?
Let’s face facts – at some point you are going to have to incorporate mobile into your social media marketing strategy.
A recent report I read claims that there are now 1.685 billion active mobile social accounts – time to start concentrating on both desktop and mobile customers!
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#3 In Pinterest The Force is Strong…
Now, this social platform is not really geared towards every niche out there because a large majority of it’s members/users are female.
This fact alone should eliminate a few of the more ‘manly’ targeted niches!
But Pinterest is currently experiencing growth across the board so that opens a few doors for the more diverse niche choices out there.
Simply put – if you are able to find a way to ‘unisex’ your business you are able to use Pinterest to your advantage!
I recently came across a rather basic blog that seemed to be ranking really well for many keywords in Google’s results. I was more than a little interested…so I made my way through a few of the articles it housed.
Turns out the guy who owned this blog was a superstar marketing Jedi that had taken on the female might of Pinterest and won.
I was amazed by the amount of posts he had covering his rise and success on Pinterest.
And the niche he managed to grow through the power of Pins – Motorcycles!
Not exactly the most girly of subjects really is it?
My point here is that Pinterest can work for ANY niche as long as you are savvy enough to twist the platform to work for you.
Remember – Pinterest is experiencing growth across the board…in surprising areas, too!
#4 It’s Short & Sweet Guys!
People don’t come online to read a novel – the days of secondary school paragraphs are long over in the digital domain.
Whenever I click on a captivating article headline and end up on a sea of text, my mind switches off within seconds.
Short and sweet rules the day!
Short and sweet will ALWAYS get the message across!
Here is Peter Kim’s ( the chief digital officer at Cheil Worldwide ) take on how online content is evolving and why small snippets of social media texts are becoming so powerful…
“Consumers are finding it increasingly difficult to digest long-form content. When browsing, users want to get to the heart of the message as quickly as possible. The more snackable a brand makes its content, the more social it will be. Easy to understand means easy to share, which translates into better results for content and campaigns.”