Unfortunately I’m the type of person that learns fastest by making ( pretty stupid ) mistakes. This was certainly the case when I was trying to complete my internet marketing training.
I’ve just about covered them all – some a lot more idiotic than others but mistakes all the same!
I thought I would draw on my ( bad ) experiences to create this article on mistakes to avoid in affiliate marketing. Hopefully it will go a long way to helping you avoid the pitfalls I fell into…
Common Affiliate Marketing Mistakes
Everyone has to go through some sort of internet marketing apprenticeship before they see any sort of results online. Some get through with only a few scratches – others get through with big ugly scars!
Let’s take a look at the most dangerous and common affiliate marketing mistakes…
#1 Hitting The Sell
This was the first big mistake I made and it really had me bamboozled for the first few months I was online.
You’ve built up a little blog or website, you’ve created a rather efficient funnel and you’ve made the process as dynamic as possible – now it’s time to go on the sell right?
No, no…slow down a little bit there buddy!
If people land on your page only to be confronted with a big ‘This is The Product of The Century’ title they will hit the back button and resume their Google search!
If people land on your page and are confronted with three paragraphs split up by three CTA’s ( Calls to Action ) they will hit the back button!
If people land on your page and are confronted with 400 words describing how brilliant a particular product is…back they go!
Newcomers to the affiliate marketing world always tend to stick to the positives of a product and visitors will recognize this. How many products have you come across that don’t have a single drawback?
Visitors are far more likely to buy off you if you cover the positives AND the negatives. Don’t go overboard here and list EVERY negative you come across – you do want to sell something after all!
You just need to be as unbiased as possible – potential customers will see this and feel safer in your hands. Your opinion will start to count.
#2 Time is NOT on Your Side
I don’t know if people will ever truly overcome this as it’s part of our human nature – for some reason we ALL find something more interesting to do when we are faced with the prospect of work!
I’ll admit – I’m a lot better at managing my time than I used to be, but I’m still guilty of wasting it now and again.
Building up a successful online business is going to take a LOT of time – you are not going to have much to spare.
- You don’t want to be thinking about the next episode of Game of Thrones when you sit down at your PC to work.
- Facebook can wait – who wants to see funny pictures of cats anyway?
- Email alerts DON’T have to be answered – the message is going nowhere!
- YouTube is NOT an option – we are here to work!
You get the picture – there are a million distractions online that can easily effect your output.
You need to put yourself firmly ‘in the zone’ for certain periods of the day – the more used to this you get the more you will enjoy the efficiency.
#3 Product Overload
Oh, I certainly learned the hard way on this one!!!!
When I first started out building my internet marketing empire I tried to get through as many products as possible. It was a lot easier in those days as smaller micro-niche sites still ranked pretty well.
Whenever I came across an affiliate product I liked I signed up to promote it – within a month I didn’t know my ass from my elbow!
It is so easy to overload yourself this way – multiple streams of income are great but make sure they are manageable. Spreading yourself to thinly is a recipe for disaster in this business.
#4 What’s in Vogue?
This is certainly one of the biggest mistakes to avoid in affiliate marketing – the shiny object syndrome that so many newbies fall for!
You are halfway through setting up an Aquaponics website to promote a Clickbank product when you spot something new doing the rounds. Not only is it new – it’s selling like hot cakes!
You stop work on the Aquaponics website and quickly start building a site around this popular new product…then something else takes your eye…
You’ll end up with about 50 half-baked websites promoting products that will rarely sell. This is down to the fact that you have not put your heart and soul into ANY of them.
You keep on chasing the shiny new object and letting all your good work go to waste. Pick a product, build around that product, make that campaign successful – then move on!
I can’t stress enough how important a proper education is to your internet marketing efforts. Unfortunately there are untold amounts of ‘speedy’ internet marketing basics out there but NONE of them are going to be that helpful.
You have to be prepared to learn as you earn – this business is full of tricks and you are going to need to know about ALL of them!
A short internet marketing course spread across several webpages is just not going to cut it – no matter what the website owner is telling you!
There is also a lot of piss poor internet marketers and bloggers out there that ‘think’ they know the right way to do things. These are the idiots that breed misinformation and ruin people’s efforts.
If you want to learn the trade you are going to have to study and study hard – there are no short cuts. The guy who gets the proper education will ALWAYS be the guy that comes out on top.
I went through my education at the Wealthy Affiliate because of the FREE starter membership they offered. I completed every one of the tutorials available to make sure I had the best chance of succeeding.
If you are interested in their FREE membership education then I suggest you read our full review on their services located here.
#6 Backing a Lame Horse
This mainly boils down to how important research is BEFORE you decide on promoting a product.
Many new affiliate marketers make the mistake of promoting an option without conducting prior research on it for its quality. Check out customer reviews and customer complaints on EVERY product you have an interest in.
A site that promotes a bad product will find it very difficult to recover from it – don’t be one of them!
#7 Take Action
I hear so many people complaining about the lack of spare time they have to invest in an affiliate marketing campaign. There are no excuses here – FIND TIME!
This is not the sort of business that you can log into for an hour every day – it takes dedication.
Many of you will be juggling a full time job as well as starting off in internet marketing. I’m not going to lie to you – the going gets tough!
You need to dedicate a period of time on a daily basis for this to work out. Maybe you could spare a couple of hours in the morning? Maybe you could find time after dinner in the evening? Maybe you could play a little ‘catch up’ on the weekends?
It doesn’t matter where you find it – just find it!
Mistakes to Avoid in Affiliate Marketing
If you want to avoid the common affiliate marketing mistakes we recommend signing up for the FREE tutorials the Wealthy Affiliate offer. Read our full review on their open education project by CLICKING THE LINK HERE