Ever since it’s launch I’ve had a bit of a love-hate relationship with Pinterest. For the first couple of years I struggled to get to grips with this unique and inventive social platform.
I decided to compile my opinions on how to use Pinterest to promote business interests successfully and offer them in this article. They come from many hours of trial and error and general ‘hair pulling’ moments.
I hope you get as much use out of them as I do now…
How to Use Pinterest Effectively
Before starting up a board on Pinterest and blindly pinning every bit of content under the sun, take the following points into account:
#1 Who is Pinterest’s Audience?
Recent studies conducted by Ahology and AcuPOLL Precision Research show that the majority of Pinterest users are female. The research goes further and indicates that most of these females are indeed mothers.
Now this should be a BIG RED WARNING light to businesses that are looking to use Pinterest as a marketing platform…
Does you business cater to women between the ages 15-32?
If the majority of your customers are male you should really aim your marketing efforts at other social platforms.
#2 Pinterest Content is King
It may seem strange, but this image dominated social platform still tends to lean towards killer content!
Well over 50% of regular Pinterest users select Pins that go to blog posts, articles and even photos. A very small percentage of users select the Pins that highlight brands or online stores.
So it’s official folks – Pinterest users, like most social media users, look for engaging content.
But please don’t make the mistake of thinking ANY excellent content will make it on this platform – the topics NEED to be visual.
I often find that content covering food, fashion and beauty do extremely well but there is also room for crafts and decor as well. All of these are topics that lend themselves to being quite visual.
If your blog is on a topic you don’t feel is that visual think outside the box a little bit. Pin interesting related images and place your link with them – you don’t have to use the dour images you originally used on the blog post.
I often find that creating a quick infographic that relates to my post/article works wonders on Pinterest – why don’t you give it a try yourself?
#3 Be Inspired
I would always recommend newbie’s to the blogging world to check out their competition and gain some inspiration from them. Check out what they are doing, take it, then make it better!
This same tactic should be used on the Pinterest platform. Search through the boards and check out the ‘Pin freaks’ that have got there before you!
Once you are up and running you are more than likely going to hit a rut at one point in time. If this happens look through the people that have repinned your Pins so far.
These members will almost certainly have boards that relate to your Pins so they’ll probably have a bag full ideas that you haven’t thought of yet.
#4 Use Pinterest Consistently
I see many small businesses falling flat on their faces when it comes to social media because of lack of action. You’d be surprised at the amount of businesses that use a social platform for a month and then quit due to low engagement.
Using Pinterest is like using blogging platforms – the more consistent you are the more attention and traffic you will get. You are not going to build up a large following within a month – you are going to have to work at it!
I would always recommend setting aside about an hour a day to concentrate on your most successful social networks.
#5 Relevant Pin Descriptions
Don’t ever rush into pinning your images on Pinterest without thinking about them first. The pin description is nearly as important as the pin itself!
Think of a clever description that reflects the content of the pin and include relevant keywords. You’d be surprised at how popular the Pinterest search bar is and how often it is used.
For good measure I also include a link to my selected URL ( webpage ) in the Pin description box as well. This gives me two opportunities to get a click-through to my work!
#6 Use Video
A lot of people seem to overlook the importance and the power of video on the Pinterest platform. Search for and then pin videos either produced in-house, or from relevant industry sources whenever possible.
Videos will help make your business account appear a lot more diverse on Pinterest. You want to become a hub of information for as many niche-related topics as possible. You want people to see you as the ‘go-to’ source of information for your chosen business niche.
How to Use Pinterest to Promote Business
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