Drop shipping is a very lucrative business and has been for quite some time. But what exactly is drop shipping and how does one get into this profitable business?
In today’s post we will discuss some of the ins and outs of how to sell ship items online…
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What is Drop Shipping?
Drop shipping is a great way to get into internet marketing, especially if you’re a beginner in selling products online. But why and what exactly is it?
Drop shipping is a way to sell products without keeping them in your inventory.
So for example, you have an online store, someone visits your website and buys a product, you then purchase that product from the manufacturer who in turns ships the product directly to the buyer.
In many cases the product can be shipped with your brand labeling and possibly packaging, which we will get into later in today’s post.
But the general idea is that when using this powerful method you now have the capability to sell products virtually risk free unlike the traditional retail method where retailers are buying products before they sell in hopes that someone will buy them.
Consequently, many have flooded the drop shipping sector due to its perceived low risk and the scalable nature of the business, however, there are still some ways you can position yourself to be successful in this niche.
How to Sell Your Products
Products you sell using drop shipping can be sold a number of ways. The most important thing to keep in mind when selling your products using this method is similar to selling anything either online or in a traditional brick and mortar business…
…Which is to always think about your competitive advantage; in other words, how does what your selling compare with what your competitors are selling?
If you decide to drop ship cell phone cases, do you have a particular advantage in selling them over other accessory retailers online?
If not, you can create an advantage either through pricing or providing expert advice in the niche you are targeting in addition to offering a great product to the market place.
One of the most popular ways of drop shipping products online include using sales channels such as Amazon and Ebay.
The advantages of using these sites lies in their dedicated traffic they get on a consistent basis. Amazon and Ebay are two of the most highly visited sites in the world, attracting millions of site visitors daily.
However, some of the downsides of using these sites just to name a few include increased competition due to their increased popularity, listing fees and the inability to build a real business.
When selling on Ebay or Amazon, you’re simply selling products. When you create a website and sell on your own, you’re creating a business and an enduring brand that establishes referrals, repeat business and a brand you can call your own.
Ebay and Amazon offer a drop shipper the immediate access needed to get started and experience the momentum of selling online, but if you really want to build a thriving business, your long term objective should be to setup your own website to create brand recognition in the market you serve.
Should You be a Drop Shipper?
Drop shipping isn’t for everyone, but if you have a knack for paying attention to details, can manage multiple task, and multiple suppliers, and can really hone in on managing a business that is constantly in flux due to increased competition and pricing changes, you can thrive.
Drop shipping offers online marketers the ability to scale their business without the headaches of what comes in a normal business with increased business.
However, you still have to think about suppliers who make errors and low profits from time to time and customer returns.
Dealing with issues such as these are not the same when dropping shipping items as they are when you control your own inventory and can manage these items in your supply chain.
In conclusion, learning how to sell drop ship items can be great for those wanting to get a start in online marketing or even established online marketers looking to diversify.
The best thing to do is to do research the markets and products you’re wanting to sell as well as understand your competition. Finally, know your weaknesses and your strengths so that you succeed.
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