Over the last several months or so I’ve been looking further and further into how to sell an eBook online. About a year ago a good friend of mine ( who is also a webmaster and online marketer ) introduced me to the idea of driving traffic to this website through an eBook release.
I actually touched upon the formula in a post about a month ago – you basically release an eBook for sale at a cheap price and include your website link at the start and the end of your book.
The theory behind this is that most digital book sellers online allow prospective buyers to flip through the first few pages of each book.
This means that most ( if not all! ) of these people will get to see the link you have supplied in the first few pages of the book. So, even if they don’t buy the book they still get the option to click on that link and arrive at your website!
Of course this is not the ONLY reason I ( or you ) would want to publish an eBook. Getting a book out there is a great way to show authority within your niche and therefore boosting your online business.
So, the ability to sell eBooks as an independent author is easier than ever before. No more handling proof readers or publishers – the internet is doing a pretty good job of leaving the whole process in your hands!
Let’s take a closer look at how to sell an eBook online…
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How to Sell Your eBook Online
The following are a collection of tips and techniques that have worked out for me so far in my eBook career. Take a scan through them and see which ones you feel will suit your publishing dreams…
1) People Love FREE Stuff!
Now don’t get all hot under the collar before reading the rest of this section – I know we’re all here to make money!
There is always the option to give your work away for free over a set amount of time before hitting the real sales process.
Getting your mates and family members to purchase your book is all well and good at the end of the day but what happens next? Where do you go from here?
You need to be aiming at generating enough short-term momentum to get your title up and running. You don’t want to just release it and let it float – you want it to move and move fast!
It’s all about grasping the opportunity to build a new audience without damaging the weight of your wallet. Get it out there for free and see how your material goes down!
2) How to Price eBooks
I feel that this is probably the most important point we are going to cover here today – the price you set your initial eBooks at.
Some years ago Amazon started using a sort of ‘price cap’ on it’s eBooks set around the ten dollar mark. Compared to hardback purchases this was a great deal.
Writers took note of this drop in price and realized that most individuals are more likely to take a chance on an unknown author if the price is right.
My first eBook was on the subject of social media marketing and I have to be honest – there was A LOT of competition out there for me to contend with.
But as I explained in the intro to this article I was looking to promote my website through the first few pages of the book – anything else was just a welcome bonus.
I set the price of this debut eBook at $0.99 and I’m never likely to change it!
The only way to build up your content’s fan base is to get eyes on it any way possible. Set the price low and attract eyes this way ( it works, believe me! ).
3) Creating a eBook Cover
How many films have you passed up on because the cover looks pretty uninspiring? Now think about the old saying “Never Judge a Book by it’s Cover”.
Well I’m afraid people do judge a book by it’s cover and unfortunately it’s the first thing people see when they land up on your eBook.
A dynamic cover continues to be the single most important factor in getting an initial interest in your eBook. It’s what grasps the potential reader’s attention and makes them want to look a little deeper into your publication.
If you are handy with the old graphics programs why not slap one up yourself? You don’t have to invest in Photoshop or anything like that – try out Gimp for free ( it may be a free but it is extremely powerful and professional! ).
If you don’t see yourself as a bit of an art student why not get someone else to crack one up for you. A simple search on Fiverr will bring up hundreds of people offering to do this exact service for you ( and you’ll only be paying $5 for it! ).
4) SEO And eBooks
At the end of the day you are using the internet to sell your eBook so it makes sense to use some internet marketing tactics to get eyes on the publication.
It always makes sense to have your own port of call running to promote your book from. This doesn’t have to be a full blown website – a simple, well optimized blog or set of webpages will do!
You can use this piece of internet real estate to provide author information, book information, special offers and have your own e-commerce system in place.
When you manage to sell your eBook yourself you are avoiding using any sort of ‘middle man’. This means that YOU are taking in all the profits from your work ( for once! ).
I’m not saying you should ditch the eBook stores and just concentrate on your own blog – I’m saying you should maybe try out using the two of them ( side by side ).
Remember – eBook stores may take a percentage of your profits but they are worth it. They get millions of people visiting their site on a daily basis and you want these people’s eyes on your book!
For FREE help on creating your own blog/website along with all the tools needed check out the tutorials offered HERE
5) Social Media And eBooks
If you are a regular to this site you will be very aware of how effective social media marketing can be ( if used correctly! ). Social media is awesome for promoting just about ANYTHING these days!
All of the top players ( Twitter, Facebook, Google+ and YouTube ) make it easy for their members to re-post or ‘share’ anything they find interesting. Once things are re-shared they get to be in front of a whole new audience.
These social sites act as the internet’s version of ‘word of mouth promotion’ and things can really take off. Concentrate on getting your product ( your book ) on as many of these TOP social sites and gently push them out in front of the public.
Remember not to get too crazy with the posting regime – a spammer is still a spammer even on social media!