How to Sell an eBook Online


How to Sell an eBook Online

​Over the last several months or so I’ve been looking further and further into how to sell an eBook online. About a year ago a good friend of mine ( who is also a webmaster and online marketer ) introduced me to the idea of driving traffic to this website through an eBook release.

I actually touched upon the formula in a post about a month ago – you basically release an eBook for sale at a cheap price and include your website link at the start and the end of your book.

The theory behind this is that most digital book sellers online allow prospective buyers to flip through the first few pages of each book.

This means that most ( if not all! ) of these people will get to see the link you have supplied in the first few pages of the book. So, even if they don’t buy the book they still get the option to click on that link and arrive at your website!

Of course this is not the ONLY reason I ( or you ) would want to publish an eBook. Getting a book out there is a great way to show authority within your niche and therefore boosting your online business.

So, the ability to sell eBooks as an independent author is easier than ever before. No more handling proof readers or publishers – the internet is doing a pretty good job of leaving the whole process in your hands!

Let’s take a closer look at how to sell an eBook online…

If you are interested in FREE content creation training to help your eBook career we recommend checking out the tutorials offered HERE

How to Sell Your eBook Online

The following are a collection of tips and techniques that have worked out for me so far in my eBook career. Take a scan through them and see which ones you feel will suit your publishing dreams…

1) People Love FREE Stuff! 

Now don’t get all hot under the collar before reading the rest of this section – I know we’re all here to make money!

There is always the option to give your work away for free over a set amount of time before hitting the real sales process.

Getting your mates and family members to purchase your book is all well and good at the end of the day but what happens next? Where do you go from here?

You need to be aiming at generating enough short-term momentum to get your title up and running. You don’t want to just release it and let it float – you want it to move and move fast!

It’s all about grasping the opportunity to build a new audience without damaging the weight of your wallet. Get it out there for free and see how your material goes down!

2) How to Price eBooks

I feel that this is probably the most important point we are going to cover here today – the price you set your initial eBooks at.

Some years ago Amazon started using a sort of ‘price cap’ on it’s eBooks set around the ten dollar mark. Compared to hardback purchases this was a great deal.

Writers took note of this drop in price and realized that most individuals are more likely to take a chance on an unknown author if the price is right.

How to Price eBooks

My first eBook was on the subject of social media marketing and I have to be honest – there was A LOT of competition out there for me to contend with.

But as I explained in the intro to this article I was looking to promote my website through the first few pages of the book – anything else was just a welcome bonus.

I set the price of this debut eBook at $0.99 and I’m never likely to change it!

The only way to build up your content’s fan base is to get eyes on it any way possible. Set the price low and attract eyes this way ( it works, believe me! ).

3) Creating a eBook Cover

How many films have you passed up on because the cover looks pretty uninspiring? Now think about the old saying “Never Judge a Book by it’s Cover”.

Well I’m afraid people do judge a book by it’s cover and unfortunately it’s the first thing people see when they land up on your eBook.

A dynamic cover continues to be the single most important factor in getting an initial interest in your eBook. It’s what grasps the potential reader’s attention and makes them want to look a little deeper into your publication.

If you are handy with the old graphics programs why not slap one up yourself? You don’t have to invest in Photoshop or anything like that – try out Gimp for free ( it may be a free but it is extremely powerful and professional! ).

If you don’t see yourself as a bit of an art student why not get someone else to crack one up for you. A simple search on Fiverr will bring up hundreds of people offering to do this exact service for you ( and you’ll only be paying $5 for it! ).

4) SEO And eBooks

At the end of the day you are using the internet to sell your eBook so it makes sense to use some internet marketing tactics to get eyes on the publication.

It always makes sense to have your own port of call running to promote your book from. This doesn’t have to be a full blown website – a simple, well optimized blog or set of webpages will do!

You can use this piece of internet real estate to provide author information, book information, special offers and have your own e-commerce system in place.

SEO And eBooks

When you manage to sell your eBook yourself you are avoiding using any sort of ‘middle man’. This means that YOU are taking in all the profits from your work ( for once! ).

I’m not saying you should ditch the eBook stores and just concentrate on your own blog – I’m saying you should maybe try out using the two of them ( side by side ).

Remember – eBook stores may take a percentage of your profits but they are worth it. They get millions of people visiting their site on a daily basis and you want these people’s eyes on your book!

For FREE help on creating your own blog/website along with all the tools needed check out the tutorials offered HERE

5) Social Media And eBooks

If you are a regular to this site you will be very aware of how effective social media marketing can be ( if used correctly! ). Social media is awesome for promoting just about ANYTHING these days!

All of the top players ( Twitter, Facebook, Google+ and YouTube ) make it easy for their members to re-post or ‘share’ anything they find interesting. Once things are re-shared they get to be in front of a whole new audience.

These social sites act as the internet’s version of ‘word of mouth promotion’ and things can really take off. Concentrate on getting your product ( your book ) on as many of these TOP social sites and gently push them out in front of the public.

Remember not to get too crazy with the posting regime – a spammer is still a spammer even on social media!

Learn How to Sell an eBook Online

If you are interested in learning more about content creation and internet marketing/promotion we recommend trying out the Wealthy Affiliate. They offer a FREE service that provides all the tools and tutorials you will need to succeed. Read our full review on their platform by clicking the link HERE

37 comments on “How to Sell an eBook Online

  1. I’ve heard about e-books for a while but I never really looked into it.
    Your article has picked my curiosity and I wonder what I should put in my e-book? For example should I include the content of my website (tutorials, reviews, etc.) in an e-book?
    How do you actually create an e-book? Is there a software? Do I add my e-book(s) to my amazon associate account?
    Thanks for your help!

    1. Hi there Sarah,

      Well for a start I wouldn’t really use my website in an eBook – you will be selling it online and therefore you risk being hit up by Google for duplicate content. Maybe rewrite your articles into a guide format and go from there?

      I personally use Abobe Insights to create my eBooks because I was lucky enough to get a free copy off a friend. A simple Google search will bring up numerous FREE eBook organizers and creators – have a look and see if one suits your needs!

      Good luck with your eBook journey Sarah – get typing!!!!!! 🙂

      1. Hi Chris, My name is Erin. I joined WA about a week ago and am having so much fun with it! :o) I am so happy that it led me to your site! You have some very valuable info here! I bookmarked your site so I could refer to it when I want to create my own ebook to sell. And I do want to create one. So excited to get to that point! May I contact you with more questions I have during my WA training?

        Thank you!


        1. Hi Erin,
          Yeah that’s no problem – pop back here whenever you have any questions or contact me directly through the WA community or by the contact form on this site 🙂

  2. Hello Chris,

    Great post! I made an e-book last 3 months ago. And I did not sell it yet. Your article is very useful to me. Now I have an idea of how to sell my e-book online and make additional profit. The idea of setting of the price of an e-book lower is a good one, I agree it can attract buyers to easily purchase it. And all the ways of selling e-book you had written are all important to remember. Thanks a lot for sharing this informative article.


    1. Hey Marcy!
      Yeah a lot of up-and-coming authors opt to keep the price low now – it’s a good way to get your foot in the door so to speak! Good luck with your eBook 🙂

  3. Hey man!

    Great post on e-books! I eventually want to write one, but for now I’m trying to concentrate on one thing at a time (and failing miserably). I am the worst scatterbrain haha. I bounce from one idea to the other all day but somehow still get stuff done..

    Anywho, lovin the look of your website and the fonts and color choices…

    Keep up the great work!


    1. Cheers Stu!
      I know what you mean about being a scatterbrain – my eBook took me ages to write and I initially thought it would take no more than a week LOL.

  4. Great job Chris! Immediately I clicked through I knew you site was familiar. The clicksense banner confirmed where I had seen you site. It was on one of those PTC sites. Anyway, you have showed me the importance of ebook marketing and I think it is time I started preparing for one myself. It will do my young budding site an enormous amount of good when the traffic starts trickling in. Thanks for the education.

    1. My site was on a PTC site? Worrying! I don’t use them to advertise!
      Never mind, maybe someone’s doing me a favor for once LOL. Hope your eBook turns out to be a success Emmanuel 🙂

  5. Hi Chris, this is a great article. It’s something I’ve been thinking about doing at some point in the future so I’m pleased you’ve covered it. I was also wondering how the whole thing works which has been explained really well. I also, didn’t know Wealthy Affiliate offered you training on it! Great! Sammi

  6. Hi Chris,
    Really enjoyed your post. I had never thought about writing an eBook until I read your article. I like the idea of using an eBook to drive traffic to your site and as you say it will also show the readers you are an authority in your niche.
    Is there an ideal length for an eBook? I suppose you don’t want to make it too long and cover too much as this may mean you are dealing with something that could be a future eBook.
    I can see the price doesn’t have to be much, as an eBook costs almost nothing to produce. As it is also another way to drive traffic to your site, if it makes money great, but if not you will have extra visitors to your site and hopefully customers for your affiliate products.
    Ideally with good content your ebook will be rewarding for you and also for your readers.

    1. Hi Peter,
      Well most eBook writers aim for about 10,000 words when constructing a ‘how to’ or guide format book. They can, of course, be shorter than this but you want to offer your reader something worthwhile ( on the flip side of the coin, you don’t want it to be too long either!! )

  7. Wow that is a very well put together website, it held my attention all the way through the reading, it has really got me thinking about the eBook sale in a totally different way, you had made everything very clear and easy to understand, keep up the good work and I will be back to read more on this subject.

  8. Nice article! I have actually always thought about creating an e-book so I will definitely have to bookmark this for future references. I wanted to create an e-book directed towards people that want to know how to make beats & sell them online but I feel like charging only $0.99 would be too low because I think I would be giving away too much valuable information for that price. Its something I will look into though. Do you have an e-book example for display? Or perhaps one that you have came across that you liked?

    1. Hi Yves,
      There are quite literally millions of eBooks on Amazon at the moment set at either $0.99 or completely free. I suggest you do a bit of digging there and find a few examples you can take some ideas off – the marketplace is HUGE 🙂

  9. Yeah your information about selling an ebook online was helpful but I don’t know if I have the time for this, is there anything you would advise for someone who really doesn’t have a lot of time but would be interested in possibly doing something like this in the future? Thank you so much! loved the content though!

    1. Hi Steven,
      Well one choice is to hire a writer and get them to help you out along the way! Write a few thousand words yourself then get the help of an online writer to fill in the gaps?

  10. Hi Chris,

    I have been interested in eBook for a while now although haven’t gathered the drive to attempt one yet. I have visited quite a few authority sites in my niche that offer free eBook. They weren’t that long, perhaps 15-30 pages?

    If you are going to charge $0.99 per issue, the book cannot contain only 15 pages, doesn’t it? I am curious how many pages you wrote for your first book. Are you also familiar with Kindle self-publication program? If yes, do you find it helpful? Thanks for your feedback!


    1. Hi Yuko,

      I only wrote 10,000 words for my first eBook and priced it up at $0.99 – it did pretty well!

      The Kindle self-publication program is fine but there is a slight learning curve to get with grips with first.

  11. Thanks for sharing this, Chris. I have my own ideas about an e-book that I’m thinking about writing, and your advice about how to do that is excellent. Especially your comment about pricing: most authors’ royalties on books vary, but I have a friend who had a book published and her royalty rate was $1 per book sold. If someone can sell an e-book for even $1.49, then they’ve beat a published pro! This is a great strategy for the self-published author and for anyone wanting to promote their blog.

    1. Hi there Shawn,

      Great to hear that you enjoyed the article that much, good luck with publishing your eBook ( don’t forget to price your first one relatively low! ).

  12. Hi there Chris…this article is all I needed to read to get motivated and start the process of writing my first e-book…I’m also going to keep a close eye on your site…thanks so much for pushing me in the right direction with your very well written article! The next thing on my to-do list is plan my very own virtual literal masterpiece hehe

  13. Hey Chris, thanks for a very informative post. It came at just the right time too as I have just heard about creating eBooks. I am mainly interested in creating one to give away for free initially to grow my subscriber base.
    Do you think that is a good way to go? Perhaps after that I will consider selling it, I’m not really sure.

    1. Yes this is definitely a good way to go…if you can offer value within the eBook! Millions of website owners use eBooks to build a list of subscribers ( successfully! ) 🙂

  14. Thanks for sharing these steps to create an eBook. I didn’t see the part on how you put it in store though, should you put it on Kindle, or sell it on your own eCommerce site?

    I remember a site called Lulu also offer services to help you sell digital and hard copies of your book. What do you think are the best services?

    I believe that making an eBook and selling them for less than $1 seems a bit pointless to me though. If you are gonna write a book, don’t you think it’s better to aim for a best-seller than making cheap ones?

    1. No I don’t Anh. Nobody is going to be interested in paying $10 for an eBook off a first time author – and I mean NOBODY! Get out there and spread your work as far as possible with a low price. It’s better to sell 1000 books at $1 than 3 books at $10.

  15. Very interesting article Chris. I like the idea of selling and ebook and driving traffic to a website. Creating such an ebook will take a good amount of time but it’s worth the time and effort. I find driving traffic to my online business to be the most difficult part of my business and the idea of creating an ebook looks very appealing to me. I will set my plan and start this task. BTW, do you feel you could increase your website traffic?

  16. Very informative post.

    I like the idea that your website link be in the first few pages of the book so that even non buyers see it and may click on it.

    I started writing an ebook with all good intentions about two years ago, but alas, never finished it. Your post has made me want to go back and try again. Thank you for the inspiration.

  17. Just like to say you have an absolutely wonderful website here which looks incredibly professional.
    Your article is very interesting and if i was to ever try and sell an eboko this would be a goto website for me. You have included a lot of rich, helpful information and i am sure you will be helping many others by showing them this

    Well done and keep up the good work, look forward to seeing more of your articles in the future!

  18. Hey! I found the content in this blog post very informative and useful! I’ve been looking into writing and selling my own ebook for a long time now, any tips? Ur site is also very helpful, Keep up the good work, Im sure we all appreciate the content!!

Leave a Reply

Your email address will not be published. Required fields are marked *