Webinars, also called web seminars, are one of the most practical ways to make money online. Just like any other online business opportunity, you can use webinars to earn income part-time, and from any location you wish, be it at home or while on vacation.
With webinars, you simply create a video presentation which people can watch and learn useful information about a specific topic which you have great insights on. In this article, get a step by step rundown on how to make money with a webinar.
#1 Getting Started: Identify Your Niche Content
If you do decide that you want to launch a webinar, the first thing you need to choose is what topic to go with. Luckily, you have the choice to select any topic that you feel you’re adequately informed to talk about.
You can choose to talk about different subjects such as: website making, music lessons, fashion, car repair, public speaking, celebrity gossip, business reports, sports commentary, sales training, motivation talks, personal training, etc.
Choose a niche subject that you feel you can educate others on broadly without exhausting your knowledge. For best results, go with something that you are personally passionate about.
#2 Choose How to Get Your Content Out There
Once you have selected your subject content, now you have to decide how to get your webinar to your target audience. The best way to go about this is to create your own website from where you can launch the webinar.
Having your own website gives you more control over how your content is broadcasted. It also lets you brand your site in a manner that is fitting with the subject and the intended audience, e.g. business, fashion, sports or finance.
If you do not want to start your own website, perhaps due to costs or maintenance needs, you can sign up with existing video sites such as YouTube or Vimeo. All you have to do is subscribe, create a business account and you’re good to go.
How it Works: Launching Your Webinar
Once you have established your niche topic and a broadcast avenue, all you have to do is prepare webinar video files. You can choose to broadcast these on a daily basis, weekly, bi-weekly, or randomly. Of course, it works better if your audience knows when to expect a webinar broadcast from you.
You can prepare webinars using your webcam, professional video camera or your phone. Just make sure your video files are of good quality. You can even have someone else do the recording for you.
Alternatively, you can invest in a professional set, complete with a stand and lighting tools. Needless to say, make sure your presentations are informative, easy to follow and interesting.
Earning Money From Your Webinar
Of course, the most important aspect of your webinar is the income. The easiest way to derive income from your presentations is through Ads. You can get Ad income in several ways…
One, you can subscribe to Google Adsense where you get paid depending on the number of people that visit your site, or the number of clicks received on Ads placed on your site.
Two, you can get Ad income by directly placing Ads for clients on your site, for a fee of course. With the latter option, your Ad income is set and not dependent on how many visitors your site gets.
If you’re broadcasting your webinar through a video streaming site such as Vimeo or YouTube, get a business subscription license. This will let you enjoy some cash payments depending on the number of views your webinar gets.
If you’re broadcasting your webinar from your own site, you can also earn income by having members subscribe to join. They can also pay a fee either monthly or annually in order to retain their membership.
With time, as your fan base grows, you will get more income as your site gets more visitors.
How to Make Your Webinar Stand Out
To make your webinar grow, make it as interactive as possible. Use charts, diagrams, white boards, slideshows, and other clever ways to drive your message home. You can also chat with your viewers and hold Q&A sessions.
Additionally, you can ask your viewers to request certain topics that they want you to address. Going even further, you can hold competitions where your viewers stand to win prizes.
As time goes by, you can employ certain tactics to grow your webinar revenue even more. You can have guest appearances from known personalities in an effort to bring more attention to your webinar. You can also promote your webinar on social media sites like Facebook, Instagram, Twitter and YouTube.
If your webinar grows to have a significant reach, you can boost your income by partnering with a sponsor. The sponsor will pay to be associated with your webinar, thus offering you additional income.
And that is how to make money with a webinar. Other people are already doing it. With a little planning, and by following the steps above, you too can earn from the same venture.