Instagram is a social media site used to share photos and videos. It started primarily as an entertainment site but is now considered an essential online marketing tool.
Savvy business people are using it every day to create a buzz about products and services, manage their online image, and create loyal followers.
If you’re not using it, you could be missing out on a huge potential customer base.
If you’re new to Instagram and want to learn how to build an Instagram following, read on for some useful tips.
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An Introduction to The Hashtag (#)
Instagram, like most social media today, runs on the hashtag. Understanding how to use hashtags is critical to creating a following.
The hashtag (also known to old-schoolers as the pound sign) is the hyperlink of social media. It turns the words following it into a searchable link.
You can use letters and numbers, but no spaces. For example, “# 50 Kardashian Photos” will not be a functioning tag, but “#50KardashianPhotos” will be.
Using capital letters to differentiate words makes tags easy to read and understand. You can use up to 30 hashtags per post.
In addition to being a link, the hashtag is also a keyword. This is why it is so important to use hashtags well. The keywords in your hashtags are a huge factor in zeroing in on your intended audience and finding loyal followers.
For example, to promote a product, you will want to use your company name and type of product along with common business tags like #marketing, #ecommerce, and #brand.
This will help people looking for products like yours to find you and learn about your business.
The real secret, however, is to also use generic tags geared toward your intended audience. To find these, check sites such as Websta, which list popular tags and keywords.
Because these tags are NOT related to your business, they can draw in new customers who find you while doing other searches. This is one of the most powerful ways to build followers.
Here’s an example…
Say you’ve just launched a new line of footwear that you want to market to teenage girls. You upload a photo, tag it with your standard business tags, then add some popular generic tags like #fashion, #awesome, and #beautiful.
Your post will now show up in the feeds of everyone who searches those tags, and many of those people are going to become your followers.
Remember, you can have up to 30 tags per post, so don’t be shy about adding them.
There are a number of online tools designed to help social media marketers manage hashtags. Here are a few of them:-
Shows you the popularity of the tag, related tags, and tons of other data.
Shows popular tags by geographical area. (This is good for local businesses.)
Shows the strength or weakness of a tag based on several criteria.
The better you are at using and managing hashtags, the faster and more successful you’ll be at finding followers.
Tips on Building a Following
Plan Your Strategy:
Consider the online presence you want to convey. Who do you want to reach? How do they use Instagram? What will make them enthusiastic about your product?
Build your profile image and bio around the answers to these questions.
To build and keep a following, you should post at least once a day. Make posts interesting, useful and entertaining.
Connect With Similar Accounts:
Use hashtags to search for people in similar niches, and follow them. Not only will you create a network, but you are sure to get followers in return. Research shows that about 1 in 4 people you follow will follow you back.
Filters allow you to digitally alter your Instagram images. It may seem silly, but filters are one key to being a good Instagrammer.
People pay more attention to high-contrast photos and photos with a warm, golden tones, for example, so using these filters can help grow your following.
They are sure to increase your popularity – video’s rock on most social media networks these days!
Promote Your Instagram Site on Other Social Media:
Once you’ve got your site up, share your photos and videos on your other platforms!
Using Instagram isn’t difficult, and it can help grow your business in a powerful way. If you use these tips on how to build an Instagram following, you’ll be well on your way to success.
Good luck! 🙂