Over the last few months I’ve started up a bit of a love affair with the social media platform Twitter. It’s not as if I hated the platform before – it’s just that I had more luck on other social sites!
But over the last few weeks I have been wondering how often should I tweet. Is there some sort of cut off point where Google thinks…
‘He’s spamming, he’s spamming, let’s get him!’
I was also starting to wonder how long it would take to piss off my followers. I can imagine that posting the same old content on their timeline might not be the best way to build up a solid relationship.
So I dug into the subject as deep as I could to make sure I was playing by the correct rules. In this article I will relay the information I learned through this digging…
How Often should I Tweet Content?
Before we go any further with this article I would like to bring your attention to an interesting snippet from a guy named Guy Kawasaki. This dude is apparently pretty high up in the blogging world and knows his onions ( so to speak )…
So this dude Kawasaki believes it is best to tweet content 4 times a day but with an eight hour gap in between each tweet. But it doesn’t stop there!
Here are the reasons why the internet world believes Mr. Kawasaki is bang on the money with his thoughts…
#1 Are You Awake?
Not all of us on this beautiful planet are awake at the same points of the day – this is down to the timezone of your specific region/country.
When you post your article you are obviously awake ( or at least I hope you are!!! ). You then give it a quick spread across the social networks including Twitter.
The problem is that people on the other side of the world are probably not awake. If they are up there’s a good chance they are out for a few drinks or up to something away from the PC screen.
#2 Diluted by Followers
Having too many followers is never a problem – it’s a big bonus! But you must take into account the amount of followers YOUR followers have.
For example, if the majority of your followers have over 1000 followers themselves their timeline will constantly be updated with new tweets. How often do you think your tweet is going to shine through this barrage of posts?
#3 The REAL Lifespan of a Tweet
The article where I found Guy Kawasaki’s opinions also claimed that the REAL lifespan of a tweet is no more than 60 minutes. On top of that 92% of retweets take place in this first hour.
Twitter Scheduled Tweets
So you now know that you should be posting a tweet about your new work about 4 times a day. What can you do to keep them fresh and interesting?
#1 Creative Headlines
I don’t know about you but I’d get pretty dismissive about the exact same tweet popping up on my timeline throughout the day ( it has happened before! ).
Get a little creative with your headlines and grab some feedback from these changes. Twitter now offers an Analytics board so you can check which one of the headlines attracts the most attention.
This type of information is super-valuable to future campaigns and will give you ideas for similar topic posts you plan to release.
#2 Quote The Cool Stuff
Another awesome way to keep a tweet fresh throughout the day is to try and locate a section of the content that might resonate. If you manage to find a attention-grabbing line or two in your post use it as a quote on your next tweet.
All you are doing here is simply taking a portion of your content ( a quote ) and turning it into a headline for your tweet!
#3 Use Different Images
I still don’t get why people tend to ignore the image factor on Twitter and go with the lazy text tweet. Images stand out so loud and proud on Twitter you would have to be mad not to use them.
Find four interesting and attention grabbing images and apply each one to each tweet. Tweets with images will always get more engagement ( in my humble opinion! ).