Let’s face it, we all know the importance of using social media today to market your local business. With so many consumers going online to buy products, research companies, and sign up for more information about products and services, social media, has become the most significant factor in marketing strategy and reputation management.
Having said that, Facebook and Twitter still reign supreme, but you can’t forget about Google Plus. After all, if you’re trying to rank in the search engines and most people are, a social network created by Google shouldn’t be ignored.
So how exactly do you go about using Google Plus and what exactly is it? You may also be asking the question, “how can Google Plus help my business”?
Here are few ways you can use Google Plus to take your business to the next level…
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Why Google Plus?
First, if you’re just getting started using Google Plus, no need to worry. Google Plus has recently just started picking up steam, so you’re joining the party at the right time.
According to recent reports, Google Plus is set to hold the number two title as the world’s biggest social media channel, even overtaking Twitter.
It’s experiencing double digit gains in users and more people are visiting the site and staying engaged in its tools and flexibility it offers users in promoting their business.
If you don’t have a Google Plus business page, you shouldn’t need any more evidence outside of that to get started right away.
Get Content Credit & Search Rankings
In today’s world, content marketing is key. Gone are the days in which you could post spun articles stuffed with keywords and still rank in Google.
What you need to have now is a serious content marketing strategy that consistently churns out relevant and important information for your site visitors and subscriber base.
This is where Google Plus kicks in. It allows you to claim credit for creating your content which ultimately helps in your rankings.
The more content you post authored by you, the more credit you get resulting in an increase in your Google rankings. This is great for promoting your business and managing your reputation.
For example, if you’re a real estate agent, you can use Google Plus to promote content about your local real estate market, interior design tips, etc., all of which gets credited back to you in the search engines.
When people are looking for that information, your content comes up and it establishes you as top of mind when it comes to buying and selling real estate.
Create And Collaborate
Google Plus comes with an amazing video conferencing tool known as Google Hangouts. With Google Hangouts, you can hold video conferences with potential customers, employees and potential business partners anywhere in the world.
You can share information in real time, and participate in thoughtful discussions without traveling which is a huge time and money saver.
You can also use the social media site as a way to group subscribers into different categories. For example, if you run an auto repair shop, past customers who have visited your store for an oil change can be alerted when oil change discounts come available.
On the other hand, customers who have visited to change out their air filters will be alerted when it’s time to change air filters. You can engage both customer groups with content that is targeted specifically to them.
What You Need to Get Started
Your business page is different from your personal account. If you have a business, you need a business page and setting up your business page is so simple and easy, anyone can do it.
Pick the category your business is in and then proceed to fill out some of the basic information they ask you for. After filling out the basic info, you can start customizing your page like adding a photo and more information about yourself and your business.
From that point on, you can start sharing content similar to how would using your personal account.
Google Plus – Now It’s Your Turn…
Hopefully we’ve answered the question of “how can google plus help my business”, and you can see the powerful impact Google Plus can have on your marketing strategy.
There is more information you need to know to use this impressive tool to gain a competitive advantage in your business however, what we’ve discussed is enough to get started.
Be sure to come back to our site for more info about Google Plus in the near future!