I came across a comment question on another related marketing blog the other day concerning effective blog writing styles. To be honest with you it had me a little bamboozled!
How can you possibly answer that sort of question?
Isn’t everybody individual?
I don’t really think that blog writing styles exist – I think decent blog posts are more of a mash up of specific key points to be honest with you.
So today I thought I’d share with you some of the key points that make up an ‘evergreen’ blog post. These points are part of the checklist I constantly use to get visitors to this site and keep them ‘on page’ for as long as possible…
Writing Effective Blog Posts
When I start writing a blog post, I always identify how useful the post will be to my readers. I think this mindset is a perfect way to start off with:
- Will the article solve any problems?
- Will it make the reader think?
- Is it going to be entertaining?
- Will it strike up a conversation in the comment area?
- Is it going to feel educational ( will it teach my readers something? )
1) Have a Conversation
I often find I get a load more engagement on posts I write in a laid back style – when I write conversationally. If I aim to write like I’m having a chat at a local bar with a mate it seems to work out a whole lot better!
The simplest way to achieve this with your writing is to use the ‘I’ and ‘You’ language. This style of blog post writing connects much easier with readers.
2) The Headline Power Punch
Headlines ( post/article titles ) can be the deciding factor on whether someone reads a post or not. It makes good sense to base them on keyword research but also give them a degree of impact.
Sometimes I decide upon the headline early on but by the time I’ve finished I have completely changed my mind. A lot of writers prefer to write the article then pull the title from the finished content body.
3) Relax – You’ll Never Please Everyone!
The sooner you make peace with this reality, the better! Writing free and flowing content relies heavily on how thick your skin is.
Don’t expect everyone to agree with your views and be prepared for a few dickheads or trolls to show their faces every now and again.
4) Captivating Introductions
If you lose the reader in the first few paragraphs, or even sentences of the introduction, they will stop reading even before they’ve given your content the attention it deserves.
You want to give the reader a BIG reason to keep on reading through your work – you want the introduction to connect with them and draw them in.
When I first started out in the blogging world I had no real idea on how to organize my work for the reader’s eye. I used to post big blocks of text, paragraph after paragraph – it was not the most inviting content layout!
Sometimes, blog posts can have an overwhelming amount of information, for the reader and the writer.
You don’t want to intimidate the reader with articles that look like they were constructed by a professor. You want your content to be welcoming and friendly – you want people to feel at home when they are learning from it.
The organization can take many different forms – sections, lists, tips, whatever’s most appropriate. But it has to be organized!
6) Mix it up a Bit!
For a text to be attractive to a reader, it should be very varied. I always try to keep the long and droning sentences down to a minimum ( short sentences make screen reading a lot easier! ).
I also find that a lot of bloggers tend to overuse certain words in their content and this can also be hard for the reader to digest. Try locating a few synonyms that you would not normally use and inject them into your writing.
Effective Blog Writing Styles
We all bring our own unique blog writing styles to the table when building out a website. Some of us are natural writers whilst others lack that sort of skill.
Practice very much makes perfect in this game – the more you write the better and more comfortable you will become with it!