Is the Pope catholic? Does a cobra’s egg hatch a little fish? Do you get where I’m going with this? Well, I will make it simple for you. Google is the mother ship of all search engines right? And Google Plus is their social media platform.
Still can’t make the connection? I think the question here should be how and not whether Google Plus helps in SEO. To get this clearly, we are changing the question from “does Google Plus help SEO?” to “how does Google Plus help SEO?”
One fact that you should have in your mind is that most of Google’s tools such as Analytics, Adsense and the Webmaster Tools ( Google Search Console ) in general are designed for SEO and for the search engine’s ranking, so why not Google Plus?
Google Plus is an important tool for SEO. We all know that social media is a big part of SEO and it’s one of the major driving factors when it comes to building traffic, backlinks and brand recognition as well as brand authority.
The main reason businesses are now tripping over each other in the race to dominate social media is because of the SEO aspect. So what is different about Google Plus?
You will be forgiven for assuming that Google Plus doesn’t carry the same SEO weight as the industry’s giants Twitter and Facebook based on numbers. It’s very clear that Google Plus can’t match the numbers of users on these 2 major social media sites but does that make it any less effective for SEO? On the contrary, it works almost better than both of them combined!
This is how the integration of Google’s search engine ranking algorithms and Google Plus helps with search engine optimization…
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Full Search Engine Access
Google Plus is exactly what social media sites were a few years back and what they’re not now. What do I mean? Since many social media sites such as Twitter and Facebook have closed their doors on Google crawlers by creating more privacy and restrictions on sharing data most posts featuring on these two social media sites are never indexed or crawled by the Google search engine bots at all!
Well somebody clap for Google Plus because it overcomes this little hitch with flying colors. Compared to the 2 example social media sites, URLs shared on Google plus are readily available to the company that created it and the crawling or indexing process is almost instantaneous.
This clearly shows that the Google Plus platform was made for SEO.
When Posts Become Mini Blogs
This is quite straightforward so follow closely; I don’t want to lose you…
Each post on a Google Plus page is viewed as a ‘mini blog’ with its own URL by Google’s search engine…and we all know what quality blog posts from high ranking blogs mean for SEO and organic traffic.
Posts from high authority Google Plus profiles (pages) have the same effect on search ranking, they rank better. When you share something on Google Plus either from a website or blog, the shared links turn into rich snippets.
Unlike other posts shared from other social media sites that can rank high for certain keywords then disappear, Google Plus posts can maintain their top ranking for an indefinite period.
Two things you have to do here to make Google Plus posting work for your ranking is building a strong profile and post great or meaningful content. Remember that every time you share something using the Google Plus button, a link is created back to your profile. It’s like automatic link building.
The Search is More Personalized
The key thing here is to create a strong Google Plus profile page and get as many followers as you can while linking to other high PR Google Plus pages. You can add on this by coming up with more shareable content to encourage more follower-ship.
This works in a simple way to get you more organic traffic from your followers. When they go searching on Google’s search engine, your content that is relevant to the keywords they use in the search is pulled to the first page of their results.
Google still maintains that this has no effect on search rankings but experience says otherwise. Google Plus is optimized for sending semantic signals to their search engine’s algorithm which in turn creates relevancy of the URLs that are included in your posts.
The main reason this will work to your advantage is that your links displayed on the search results will usually come with your profile’s photo which builds more trust and the likelihood for more click throughs.
More organic traffic for you!
So, does Google Plus help SEO? The answer is simple, YES!