Want to make your first million as a mobile apps developer? Don’t sell, serve them out for free!
Top grossers such as Pokemon Go are doing astronomically well on both at the iOS iTunes app Store and Android’s Playstore.
Others include Tinder, Bee Brilliant, Mobile Strike, Netflix, Pandora and Clash of Clans just to mention a few.
The question is… what do all these apps have in common?
They’re all free downloads!
Okay, wait… that doesn’t make any sense!?
How are they making millions from dishing out free apps left, right and center?
- Advertising and
- In-app purchases
Monetizing your app is very simple, but it requires you to have a smart strategy.
First, you have to study your market and try to familiarize yourself with your audience as well as your competition.
Then, of course, you need to dig around and find out whatever options you have at your disposal that you can implement effectively to generate revenue using your app.
Let’s take a closer look at how these two app monetization strategies work…
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Serving In-App Ads
There are numerous mobile advertising channels that mobile app users can use to generate revenue.
In addition to the popular AdMob from Google, there are more like Chartboost, Adfonic and Millenial Media among others that can help you generate revenue through advertising from within your app(s).
Some of these tools come with very helpful features to help you track the performance of your inbuilt ad network.
Now, just like in Adsense, the adverts also come in different sizes and can be positioned differently on the mobile screen for maximum effect that encourages click-throughs without looking so “salesy” and annoying/boring!
You can get paid for impressions, ad formats (e.g. text, image or video…), click-throughs, and also the countries where each particular user comes from.
Native ads do better. Ad placement is very important; this includes both positioning and timing!
Please ensure that your ads run in between level or chapter breaks to avoid interrupting the user experience as they interact with your app.
Provide In-App Purchases
Besides selling apps directly for money directly from the word go…this is the largest revenue earner for app developers.
And this is why most top grossing apps are free!
You can either provide your audience and users with an option to go premium for more useful access or sell features (especially in games…) to help them advance through the exciting levels.
Voted the hottest app by Forbes, Tinder is one of the “freemium” apps offering the in-app purchasing feature to allow its users extend their user experience while trying to make connections (love or friendships…).
This model of in-app purchasing allows users to make one time purchases of premium access.
The other model where expiring consumables are sold within apps is commonly found in gaming apps such as Candy Crush Saga or Mobile Strike. Users have to buy more of these consumables once they are used up.
The last in-app purchasing model provides the users with an opportunity to renew their subscriptions automatically.
The premium features are only enjoyed for a specified amount of time until the user pays more subscription fees.
Some of the apps offering this feature to users first give users an opportunity to use the premium features for sometime before blocking them off until the users pay for the features or services to be reactivated.
Success With App Monetization
The first step towards any money making venture is always research. As mentioned earlier, you need to get your facts right before picking a monetization strategy for your app.
Know, your market, research your competition and analyze their apps for any missed opportunities that you can capitalize on.
Remember, user experience is very important and people don’t want to feel like your apps are all about shoving ads down their throats or forcing them to buy stuff.
Please note that only a percentage of your audience will buy into your sold features or click your ads. The idea is to make your sold features desirable and be subtle with your ads.
Collecting data from your app is also very important.
This information combined with user feedback gives you a better perspective of what needs changing from carefully examining the tendencies of your app’s users and finding out whatever bugs that need fixing.
The most important thing you MUST know about successful in-app monetization is that it should be woven into the app to appear and feel like a natural part of the app – part of the overall user experience.
Lastly, be innovative. Find better and refreshing ways to engage your audience through your app(s) and you’re guaranteed to take your app revenue through the roof!
So, how do mobile apps make money?
Well, now you know…