The internet is an ever evolving beast and the search engines that dominate it also follow suit. The most poweful of these platforms is probably the one that changes the most frequently – Google.
By employing bad SEO techniques you are handing your website a slap that it is very unlikely to survive from. The big ‘G’ isn’t the most forgiving of creatures – when you’re out, you’re out!
It worries me that so many low budget SEO companies are still opting to showcase bad SEO techniques to their customers. Just the other day I paid a visit to the Warrior Forum and Fiverr and I was shocked by what I saw.
Yeah, I know these are not exactly the ‘stand out’ places to go to get a marketing service but still…these guys were blatantly bad news!
The truth is there for all to see – an SEO tactic that worked last week, might well get your site penalized this week.
So let’s take a look at the outdated SEO techniques you should now run a mile from…
#1 SEO Guest Blogging
Thanks to the actions of a certain Matt Cutts, SEO guest blogging is now well and truly dead in the water.
Millions of marketers out there were banking on the power of guest post links. Instead of attracting traffic back their own site they were concentrating on gaining a backlink.
The work became, shabby, messy and spam-ridden. Google sat up, took notice and swiped it’s mighty sword!
A hugely popular site named MyGuestBlog.com received an almighty slap from Google. All sites that were linked to this service also received an almighty slap.
Why Google chose to make an example of this site alone is anyone’s guess – it worked though, and it worked well!
#2 Anchor Text And Backlinks
This is a pet hate of mine – I still see people filling up the spam box on this site by using this outdated SEO technique. Anchor text and backlinks used to go together like salt and pepper – how times have changed!
In 2012 a little penguin arrived on the scene carrying a brand new Google algorithm. Since then it has been updated a few times into the beast we know today.
The Penguin algorithm was introduced to target spam-ridden backlinks and penalize the users of them. This means that highly targeted, keyword stuffed backlinks got lynched.
Google now has the power to determine how natural your anchor text is. If you appear like you are targeting a keyword it will treat the link as a spam link and penalize accordingly.
You need to target more natural anchor text that does not go over the top. Natural text suggests that the website is linking to the content because it is useful and interesting.
#3 How to Get Quality Backlinks
Now we get to the incredibly dodgy subject of backlinks – do they still work and how much of a risk are you taking by targeting them?
The backlink playing field has well and truly changed – it’s now all about Quality over Quantity.
Long gone are the days when a copy of Bookmarking Demon could propel you to the giddy heights of Google – now your links need substance!
When I first started out online it was relatively easy to get a new site to rank well by taking the time to hammer backlinks in it’s direction. It didn’t matter where the backlinks came from as long as there were plenty of them!
These days you must ONLY target quality backlinks or organic backlinks. Try and draw in natural backlinks from site’s that share the same niche topic as you.
You need to concentrate on producing top quality content that interests readers enough so they share it. These shares will result in organic backlinks – VERY powerful backlinks in the eyes of Google.
#4 Using Invisible Text
To be honest I never used this technique but I used to find it extremely clever! Many online marketers would use invisible text to keyword stuff their pages so they ranked well in the SERPS.
This technique would involve them using white text on a white background at the base/footer of the page where nobody could see it.
Of course Google would be able to read the text but no human eye could – very clever!
Well the game is well and truly up on this technique as well – now Google notices it as keyword stuffing spam and will act accordingly.
#5 Article Marketing Promotion
During my initial internet marketing training at the WA University I was taught that article marketing promotion was they way to go. Not only did article directories rank well and funnel website traffic, they acted as a great backlink as well.
At the time there was nothing wrong with this technique – it was a widely used and powerful internet marketing tactic.
I think the downfall of article directories came about when Google realized that article syndication bred far too much duplicate content.
These article directories allowed anyone to download their published articles as long as the links were kept in place. This meant that your article ( along with your links ) could be uploaded to someone else’s site resulting in some awesome backlinks for you.
But it was duplicate content – there’s no getting away from it!
Google absolutely HATES duplicate content and will do anything in it’s power to avoid listing it.
These directories that target article marketing promotion have now taken a hit off Google and they are never likely to return. The links you get from them are near enough worthless therefore a waste of your time.
Avoid bad SEO techniques
At the end of the day there will always be savvy online marketers that develop new and inventive ways to game the system. The question is – how long will these techniques last for?
In my experience the safe option is always going to be the best option – the last thing you want is to be caught out two years down the line.
Your website is your online empire – take risks with it and you may well lose it altogether.
Some mistakes are easily rectified whilst others cannot be easily undone.
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